Case study
Launching soonTNM Tree and Landscaping
One company for the trees, the yard and the deck.
TNM is a licensed and insured tree and landscaping company in Martinsburg, WV, run by owner Travis Geoghan. We designed their brand system and built a website that puts Travis and his promise up front, presents five services as one dependable company and covers 14 towns in two states.
- Client
- TNM Tree and Landscaping LLC
- Based in
- Martinsburg, WV
- Service area
- Berkeley and Jefferson County, WV, and Washington County, MD
- What we did
- Brand design system, website design and build
More than trees, and built on trust.
TNM takes down and trims trees, but it also mows lawns every week, lays mulch, builds retaining walls, decks and patios. That range is a strength, but on a website it can easily look scattered. The business also runs on Travis himself: he walks every property, gives every quote and owns the result. The site had to make all of that feel like one company you can call for anything outside, with the owner's name on it.
What the website needed to do
- Show five different services without feeling like five different companies
- Put Travis and his promise front and center
- Make an estimate request quick, and tell TNM what kind of job it is
- Cover 14 towns across Berkeley, Jefferson and Washington counties
Designed around one call for everything outside.
Each section answers a question a homeowner has before they pick up the phone, and points them back to the free estimate.
- Estimate form with a service pickerVisitors choose tree removal, trimming, landscaping, decks or patios and the best time to call, so every request arrives ready to quote.
- A letter from the ownerTravis explains how he works in his own words, signed with his name. The business is built on him showing up, so the site says so.
- Five services, one companyTree removal, trimming and pruning, landscaping, decks and patios each get their own page, all leading back to one phone number.
- Two ways to buy tree workThe process explains the choice up front: TNM drops the tree and the homeowner cleans up, or TNM handles everything.
- Discounts that say thank you10% off for seniors, veterans and first responders, and free estimates on every job, in a section of their own.
- Google and Facebook reviewsReal reviews from both platforms sit on the homepage, so visitors hear from neighbors before they hear from TNM.
- 14 towns in three countiesBerkeley and Jefferson counties in West Virginia and Washington County in Maryland, listed town by town.
- A brand system to matchColors, type and components defined once, so every page, button and form looks like the same company.
Scroll the whole homepage.
Ten sections, in the order a homeowner's questions tend to come up.
- 1Hero and estimate formWhat TNM does, where, and a form that asks what kind of job it is.
- 2Trust pointsLicensed and insured, free estimates and the discounts, right under the form.
- 3From the ownerTravis's letter about showing up on time and owning the result.
- 4ServicesTrees, landscaping, decks and patios, each linked to its own page.
- 5How it worksFour steps, including the two ways to buy tree work.
- 6Customer reviewsGoogle and Facebook reviews from homeowners in the area.
- 7Service areaThree counties and 14 towns across West Virginia and Maryland.
- 8DealsSenior, veteran and first responder discounts, plus free estimates.
- 9QuestionsCleanup, trimming or removal, insurance, estimates and discounts.
- 10Get in touchA last call to action with the phone number and estimate button.
Built for the phone in a homeowner's hand.
Every screen keeps an emergency call button and a free consultation link at the bottom, within reach of a thumb.
- First screen
- Estimate form
- From the owner
- Deals
A look that feels local, sturdy and green.
Before building pages, we built TNM a small design system: deep forest greens with a bright sap accent, a bold headline font and a friendly text font. The same system runs through every page of the site.
Colors
- Forest#1A5A33Buttons and links
- Canopy#10301EDark sections
- Sap#B9DC5AAccents on dark
- Linen#F6F4EELight sections
- Ink#142219Text
Type
Healthy trees. A well-kept yard.
Tree removal, trimming, landscaping, decks and patios in Martinsburg and the towns around it.
The site is finished and in final review before it goes live. We will add the results here once it has been running for a while.
Let's get your phone ringing.
Tell us about your tree company and we'll send back an honest review of your website and Google presence, with the fixes that will bring in the most calls. No pressure.
- Your site checked on speed, mobile and SEO
- Where you stand against local competitors
- A short list of what to fix first
- A free homepage mockup, before you pay anything